Imagine entering a jean store where, from floor to ceiling, you can cast your eye over every shade of denim that exists. Imagine not only having every shade at your fingertips, but every possible design. And wouldn’t it be great if staff could help you find the perfect fit so you’d be walking out of that store with a shopping bag swinging and a big smile on your face.
No, you’re not in ‘pie-in-the-sky’ jean land — you are in dutil. Denim, Toronto’s jean store extraordinaire. Now Magazine voted it as the winner of the Best Jeans Store in Toronto for two years running and for good reason. Any type of jean you’re looking for, you’ll find it here. "We try to do one thing, which is jeans, and do it really well," explains manager Kaitlin Churcher.
This store deals entirely in denim. From the metal-tough exterior to the stacks and stacks of folded denim inside, you know that these folks mean serious business. How serious? Well, everything you’ll find in here is raw denim. It’s like a sort of blank slate for jeans where you decide when the first wash will be and the kind of character your pants will develop.
In-the-know denim devotees head to this Queen West clothing boutique to shop for jeans from sought-after designers and international labels including Cheap Monday, Imogene + Willie, Nudie, Rag and Bone, APC and more. The professional-yet-unpretentious sales staff are well-versed in the various washes, rises and cuts, and also offer chain-stitched hems and repair services to help you preserve your favourite pair of well-worn jeans.