Brand Matters is a results-driven strategic marketing consulting firm delivering winning marketing and branding solutions - connecting business to brand. Our clients benefit from a strategic approach grounded in market research, brand strategy and integrated marketing planning. We have particular expertise in operationalizing brand strategy through the development of marketing plans, which integrate traditional, social and digital media. Brand Matters is a marketing industry leader with strong credentials; in fact, Brand matters developed and trade-marked the Brand Differentiation Model in order to optimize business results for our clients through best-in-class brand strategy, brand management and optimal marketing positioning.more...See more text