In 2007, frustrated with a lack of healthy options and nutritious food that could be had for a reasonable price in a quick environment, a couple of Canadian entrepreneurs with years of Foodservice experience behind them had a great idea for a fast-casual gourmet burrito concept. Theirs was a quest to turn traditional fast food on its ear by doing things differently. They decided to go back to basics, creating recipes from scratch, with ingredients they could recognize. Essentially, creating food that they would happily feed to their families at home. more... See more text