Over the Rainbow
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Over the Rainbow is a single, independent, family-operated business has developed an understanding for its customer's needs and created a love for "premium" denim. For over 40 years, Over the Rainbow and its staff have built a foundation for quality product and service, one customer at a time Voted Toronto's best denim store by Toronto Life and BlogTO, Over the Rainbow has cultivated a reputation for being the country's largest independent "denim emporium". Over the Rainbow carries over 30+ brands including Citizens of Humanity, AG Jeans, Naked & Famous, Mother Denim, AGOLDE and Levi's. Over the Rainbow also has an online website, www.rainbowjeans.com more... See more text

Products and Services

  • Denim,
  • Jeans,
  • #shoplocalonline,

Brands Carried

  • 7 For All Mankind,
  • AG Jeans,
  • Canada Goose,
  • Citizens Of Humanity,
  • Fidelity Denim,
  • Fred Perry,
    • Free People,
    • J Brand,
    • John Varvatos Star USA,
    • Levi¿s,
    • Line Knitwear,
    • Mackage,
    • Mother Denim,
    • Naked & Famous Denim,
    • Nudie Jeans,
    • Original Retro Brand,
    • Paige Premium Denim,
    • AGOLDE,
  • more...
  • less...

Languages Spoken

  • English,
Location
123-55 Bloor St W, Toronto, ON M4W 1A6
Useful Information

Opening Hours *Holiday hours

Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
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Meet the owner

If there’s one place in Toronto that knows denim, it’s Over the Rainbow. “Denim is a 32-step stitching process,” notes co-owner Daniel Carman. “And washing has many more steps to it.”

Joel, Daniel’s father, opened the Yorkville stalwart in 1975, when the area wasn’t quite as chichi as it is now and was more of a hippie hangout. After all, back then denim was a sign of rebellion. “We have a traditional aesthetic, but have modernized — we have customers that have been with us for almost 40 years,” notes Daniel. “It’s a family store.”

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Appears in 5 Smart Lists

Editor’s Pick
Toronto apparel shops that are style-expert approved

Toronto apparel shops that are style-expert approved

Best for: Denim. This Toronto institution just celebrated 40 years in the business. They are a go-to for the best-fitting jeans and high-end denim. Each sales associate is a specialist so you can ask for a suggestion on just-in styles if you want to try something new. The shop also did a noteworthy collaboration with Fidelity Denim to create a unique jean sold only at Over the Rainbow. Owner Joel is always friendly and you can’t miss him with his signature moustache. Oh, and they have a jar of candy by the front door, which always draws me in :)

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Toronto shops that celebrate Canadian design

Toronto shops that celebrate Canadian design

Toronto’s posh Yorkville neighbourhood boasts an infinite list of amazing fashions. If Canadian designs are your priority, come to try on the designs of Fidelity Denim, Wings + Horns, Canada Goose, Mackage, Foxy Originals and more. The shop is frequented by Toronto’s trendiest and has even been voted best denim shop.

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Bundle up: Where to shop for a winter coat in Toronto

Bundle up: Where to shop for a winter coat in Toronto

This Yorkville denim emporium complements its extensive selection of jeans with durable outwear designed to endure the harsh Canadian winters. Puffy fur-trimmed parkas from Canada Goose are a perennial favourite, as are the sleek leather- and fur-accented designs from Montreal label Mackage. The men’s section offers down-filled vests and quilted bomber jackets from Moose Knuckles that’ll keep you warm while you wait for that non-existent streetcar.

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