We believe that PLAY is essential to children's development and benefits kids in vital ways, PLAY helps build a strong foundation for learning, PLAY develops creativity and nurtures imagination, PLAY fosters healthy relationships, PLAY promotes joy and self-esteem, and PLAY prepares kids to handle change. We invite you to PLAY! Have fun exploring all the ways that we imbue a sense of wonder and pure imagination in our toys, our brands and online experiences! Make PLAY a part of your life every day! more... See more text